Days getting longer
every day

Every day the sun gets up a few minutes earlier. Spring is on the way, even though it is still a bit to go.


We design essential pieces for your everyday life. From T-shirts to sweaters, best quality materials and updated basics to elevate your wardobe.

The Honeycomb Crew

Our signature honey comb pullover with a twisted yard. Ready to wear any time to any occation.

The peached T-Shirt

Ultra soft peached T-Shirts in 100% organic cotton with our golden stiched NOWADAYS logo embroidery

The Structured Pullover

Crew neck pullover with structures surface. The everyday jumper.





NOWADAYS, a sustainable brand

Long time before sustainability became a trend a few things already made sense anyway. We developed the brand to transfer all-time classics into the NOWADAYS world. We never followed the latest trend or the goal to set a new trend every day or every week. We think style goes beyond the season and any trend. There are wonderful styles in the world of fashion that make you look effortless cool. We found our approach to add this with the NOWADAYS stylistic. We are talking about timeless pieces with a little twist to make them special. Number one fact to be sustainable is to wear your cloths beyond the season. To do so, the styles need to be designed to make you happy for long term.